A citation is a mention of a business online, specifically publishing a business's name, address and phone number. Each time the Googlebot can assign a citation to a particular business it adds to their local relevancy. Thus, giving the business a better chance in earning one the top 7 positions in the local map results.
Not all citation websites are the same however. Some allow for robust content buildout, others simply allow for submission of the business name, address and phone number - with no future edits allowed accuracy is key. I have devised a list of do’s and don’ts to help highlight the path to citation greatness.
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