Optimize Ad Spend and Boost ROI with B2B PPC Services

Use Google Ads and paid social ads to drive more ideal customers to your website and landing pages.

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Drive the right audience — at the right time with PPC.

Get pain-point-driven ads designed specifically for each stage of your buyer's journey.

B2B online advertising is a whole different ball game. You need experts experienced in targeting and marketing to a buying cohort.

Optimize your ad spend & drive down your cost-per-click

 

Direct more qualified traffic to your website every day

 

Maximize your return on investment once-and-for-all

How do you get faster, smarter growth with PPC?

It starts with a strategy to meet your customers right where they are.
You do that using Digitopia's 5 Pillars of PPC...

Intelligence — This is your planning phase. It includes persona building, value prop statements, attribution modeling, KPI setting, and auditing (gaps, opportunities, etc.)

Foundation — Next you work through conversion tracking, funnel-based architecture, targeting, audience segmentation, budgets, messaging, and quality scoring

Execution — This is where you take all of the Intelligence and Foundation planning you have done and build out the campaigns

Optimization — Once launched, you will want to constantly optimize to improve performance while continuing to feed Google’s machine learning to maximize results

Measurement — There's no silver bullet. Monthly data and insight reports are essential to help you make informed decisions that will decrease your costs and increase your conversions

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How  does Digitopia help you work with
the 5 Pillars of PPC?

Listen to Moe.
He'll explain what it's like to work together. 

These are the types of results you can expect...


86% increase in qualified leads...in just 90 days!

B2B Machine Learning Company

B2B Machine Learning Company PPC Results
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B2B Managed IT Company PPC Results
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From no leads...to 43 leads and a $10,000 reduction in monthly ad spend!

B2B Managed IT Company


367% increase in leads and a drop in screening time...now that leads are finally qualified!

B2C Law Firm

B2C Law Firm PPC Results
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"We’ve worked with Digitopia over the last 6 months and we’ve always appreciated their laser focus and deliberate strategy. From day 1, there was a plan, a process in place that was tried and true. They provided monthly reports which offered amazing insights into how our campaigns were performing...Ultimately, it just feels like a win to finally be leveraging our HubSpot investment to its full capacity!"

erika

Erika Carmichael
Director of Marketing, Empyr

Digitopia's PPC and Digital Advertising Services

Search Advertising | Digitopia

PPC
Management

Get noticed in search results and drive customers to consider your B2B services and offerings.

PPC management includes:

  • Google Ads spend optimization
  • Click conversion optimization
  • ROI reporting
Display Advertising | Digitopia

Paid Social
Management

Get LinkedIn, Twitter, Facebook, and Instagram paid ads management for your B2B. 

Paid social management includes:

  • Sponsored content
  • Lead gen forms
  • Text & dynamic ads
Remarketing | Digitopia

ABM
Ad Campaigns

Target your best fit accounts by serving specific and timely ads to your list of target companies.

ABM advertising includes:

Ads designed specifically to support your account based marketing (ABM) activities.

 

Digitopia's Full B2B PPC and Digital Advertising Capabilities Include:

  • Google Ads Management
  • Bing Ads Management
  • Pay-per-click management
  • Ad Retargeting
  • Display and banner ads
  • ABM advertising
  • LinkedIn Advertising
  • LinkedIn Sponsored Content
  • LinkedIn Lead Gen Forms
  • LinkedIn Text & Dynamic Ads
  • Facebook advertising
  • Twitter advertising

Need more clicks on your B2B ads?

Download 51 Headline Formulas for High-Converting Ads

Who loves Digitopia?

LPL Financial | Digitopia
Miva | Digitopia
HoldRite | Digitopia
Padres Pedal the Cause | Digitopia
Pegasus Building Services | Digitopia

Frequently asked questions about PPC

Ready to get started with PPC?

PPC Resources for B2B Marketers