With so much data and supporting technology—how can that be?
After working with hundreds of B2B organizations, we've found it's rarely a lack of alignment around how many leads are needed, or how many sales calls should be made. It's more often
...a lack of alignment specifically lifecycle stage definitions and the triggers that activate them.
What marketing calls a lead...sales calls an unqualified contact.
What sales thinks it takes to qualify a lead...marketing thinks IS sales' actual job.
And, what does CEO call all of it? A mess!
The good new is...
...you don't have to be an operations wizard to foster alignment between your marketing, sales, and customer service teams.
You just need a process to help guide the conversation to truly align everyone around the same definitions.
And that's why we made The Technical Lifecycle Journey Map.
This resource will help your teams outline and define the triggers for updating contact lifecycle stages, pipeline stages, and automation in your HubSpot portal.
If you use HubSpot, you know that it promises to get you leads, but...
...it is REALLY HARD to actually mature new contacts into qualified leads!
The truth is, HubSpot CAN do everything that's promised—you just need to know how to set it up properly.
The Map needed to get started looks like this...
Director of Marketing, Empyr
Marketing Director, Pursell Farms
Sr. Marketing Manager, First Foundation Inc.
Vice President, Worldwide Marketing, Lantronix
Senior Vice President, Memory Division, Toshiba
General Manager, The Centre