- Inbound Growth
- HubSpot RevOps
Rooted in The Digital Utopia Methodology™ and built using SEO best practices, our blogging solution is a content cluster approach that helps position your site as a subject matter authority — and this is what pushes your search engine results page rankings up.SEE WHAT IT INCLUDES »
Digitopia's B2B SEO Blogging Service is perfect for marketing leaders who:
You haven't been able to keep up with creating blogs consistently.
You know it's important, but since blogging is a long play, you just haven't prioritized it...and now it's time to finally create a steady stream of qualified organic traffic to your website.
Let the Digitopia team take this stress off your plate once and for all — start to finish.
And then just sit back and take credit for all the new, qualified traffic starting to roll in.
The first month is all about laying the foundation:
After that, it's go time:
100%. And we strongly encourage you to generate as much content as your bandwidth allows.
But, let's be honest...you won't.
You've tried and you know it's like pulling teeth getting your team (even though they're the smartest) to actually deliver on time, if at all.
We use HubSpot to track the impact of each article in your strategy so you can make informed decisions based on whats working and which areas should pivot.
Content creation isn't done after "publish" is clicked. We help you maximize the impact of every content piece by helping you incorporate it into your social and email nurturing efforts.
Pain. Start by working with your inbound strategist to identify your buyers and their greatest pain points.
Persona. Create robust buyer personas that both your content writers and your paid ads specialists will use.
Messaging. Strategize a messaging matrix to ensure you are speaking directly to your buyer's pain — every time.
Research. Define the primary keywords you want to rank for and your inbound strategist will research the supporting keywords to help you achieve that.
Clusters. Establish your brand as a topical authority by creating content in "clusters" — one robust pillar article interlinked with keyword-focused cluster articles.
Writing. We do the research, create the briefs, and write the blogs...all you have to do is approve them.
Implementation. We build out the blogs in HubSpot or Wordpress and publish them on a weekly basis.
Reporting. Each month you get a traffic, keyword, and optimization report.
And then...just watch as your organic traffic goes up month after month!
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We need a main point of contact from your side, usually the marketing manager, and access to your subject matter experts (SMEs).
The first month is all-hands on deck, and then after that, we'll get into a cadence where just the marketing manager is required for of the strategy and approvals.