Increase Traffic, Boost Conversions & Grow Sales with Strategic Inbound Marketing Services

Pros:

If you are working with the right partner agency, with experience and a track record for success in B2B marketing, the pros you should expect are the following:

• Immediate access to an experienced team that can hit the ground running with minimal oversight and motivated to drive results sooner than later
• More cost effective than hiring an in-house team with the same level of experience and diversity in skills, e.g. experience in managing multiple paid ad platforms
• Utilize a proven inbound marketing framework with processes to implement and execute based on industry best practices, such as the Digital Utopia Methodology^™
• A strategic partner that is not only striving to hit short-term goals but also able to provide insights on how to maximize keyword exposure and improve organic SERP rankings

Cons:

Conversely, you could work with the wrong agency, who doesn’t provide a true partner experience, leaves you in the dark more often than providing insights, and ultimately not able to prove results. Here are some potential cons in working with an agency:

• The team has very little experience in running B2B paid ads and not able to leverage past experience
• A poorly planned out strategy that is ineffective and wastes time and money
• They don’t work off of best practices nor understand who your ideal customers are, how to reach and engage them, and create effective marketing funnels
• You are constantly having to ask questions; you don’t understand what’s working or not working; and instead of feeling like you have a partner, you feel more like a forgotten client

Content marketing — and specifically inbound marketing — helps you to meet your customer right where they are in their buyer's journey. It delivers the right content to the right person at the right time.

Along with driving more qualified organic traffic to your website, it also helps to position you as a thought leader and valuable content resource in your industry.

You can get started with basic B2B blogging services for around $2,500 a month. 

If you really want to create a robust content marketing program that will consistently drive qualified leads into your sales pipeline month after month, you should consider a full suite of content services that include:

• Inbound Marketing Strategy
• Blogging & Copywriting
• Premium Content Creation
• Email marketing and nurturing
• And, conversion rate optimization (CRO) services

To create a robust content marketing program that actually boosts organic traffic and on-site conversion you should plan to budget $7,500 - $15,000 a month.

This amount would NOT include the cost of promoting your content through paid media channels.

According to HubSpot, inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.

Digitopia is a HubSpot Diamond Partner and employs content marketing experts that create effective inbound marketing campaigns and programs for B2B organizations.

It's important for B2B businesses to blog regularly.

The recommended number of blogs is 3 per week in order to effectively increase organic traffic and establish a higher domain authority for your website.

While writing 12+ B2B blogs per month may seem daunting, Digitopia can help you create a plan to utilize your employees, as well as B2B copywriting networks, to help you create smart and valuable B2B content every single week.

Premium content is digital content that is downloaded for a fee.

The fee is rarely (but sometimes) monetary. Usually, it is provided in exchange for personal information such as an email address or phone number through a web form.

Examples of B2B premium content include:

• White papers
• Case Studies
• Pricing sheets
• How-to ebooks
• Webinars
• Training videos
• Digital brochures

Digitopia can help you strategize, produce, publish and distribute your B2B premium content assets.

Email marketing is a powerful and cost-effective form of direct marketing that is essential for B2B companies.

It is an important and cost-effective channel for driving more traffic and lead generation to your B2B website.

A major benefit of B2B email marketing is it's ability to drive more upsells, cross-sells, and referrals by helping your company stay top-of-mind with both prospects and existing customers.

The Digital Utopia Methodology^™  is the proven inbound marketing framework that helps you plan and create pain-point-specific content for your buyer personas.

It helps B2B marketers strategize feeder blog content, premium content, landing pages, supporting ads, and supporting email nurturing.

Digitopia is a San Diego-based digital marketing agency.

Since our 2018 inception, we have expanded to include offices and employees in Atlanta, Orlando, San Antonio, and Cleveland. But, Digitopia's headquarters on in San Diego, Ca.