Website Redesign Services for B2B Companies

Usually it's conversion — and if that's your situation, we'll tell you before you spend anything. A redesign that only changes how the site looks is a repaint: same structure, same single "Contact Us" door, same one-to-three percent of visitors who ever identify themselves. It's worth rebuilding when the site genuinely can't do the job — when it can't be segmented by buyer, can't be updated without a developer, can't be parsed by AI answer engines, or offers nothing to the 97% who aren't ready to talk yet. Start with a consult and we'll tell you which problem you have.

Move to HubSpot if your CRM is already HubSpot and you want forms, personalization, and lifecycle data to work without plugins or middleware between them. Stay on WordPress if you need heavy custom functionality, e-commerce, or a large multi-site or multi-language footprint. The deciding question is usually not features — it's who maintains the site: HubSpot removes plugin updates, security patching, and hosting entirely, and WordPress trades that maintenance burden for flexibility. We build and maintain on both, so the recommendation isn't a sales preference.

We offer comprehensive post-launch support. If you find any glitches or issues within the first few days, we fix them immediately. We also offer ongoing maintenance plans to keep your site secure, updated, and performing at its best.

Digitopia website projects run $15,000 to $150,000, and four things move you along that range:

• the number of unique page templates

• the number of actual pages in your sitemap

• how much copy has to be written rather than migrated, and

• whether integrations are in scope

A focused rebuild of a 15 page B2B site with existing brand and copy sits near the low end.

A multi-segment site with new messaging, new content, and custom CRM or ERP integration sits near the high end. You get a fixed scope and a fixed number after Discovery.

Yes — the HubSpot Content Hub license is paid to HubSpot directly and sits on top of our build fee. This takes the place of the monthly server cost you would normally have with a Wordpress website.

The cost also includes the additional content creation tools, including AEO and SEO, and you never have to worry about site security updates or patches—HubSpot constantly monitors that and upgrades the servers for you.

Most B2B sites need the Professional tier.

Enterprise starts to matter if you have more complex needs like multiple brand domains, adaptive testing, or granular publishing permissions.

If you don't already have HubSpot, we can help you navigate that sales process with them to ensure you get the right subscription level.

Not if the migration is done properly — but lost rankings are the most common failure in a CMS migration, so ask every agency you're talking to how they prevent it.

Our method:

• a full crawl and URL inventory before anything moves

• A 1:1 redirect map covering every indexed URL

• Page-level preservation of titles, headings, internal links, and schema

• A post-launch crawl and Search Console monitoring to catch anything that slipped. 

Even if you do slip a little at launch, with intentional content creation and constant monitoring you should be able to bounce right back within a couple of months.

Minimum 12 weeks.

The variable that moves a timeline most isn't design or development — it's content and approvals.

Projects that run long almost always run long because copy wasn't ready or a stakeholder entered the review late.

We lock the content plan and name the approvers in Discovery for exactly that reason, and you'll know in week one what we need from you and when.

Yes, yes, and yes!

That's the whole point of how we build.

You get a library of drag-and-drop modules in the HubSpot editor, so a marketing manager can build a new page, launch a campaign landing page, or change a headline without opening a ticket.

If your team can build a HubSpot email, they can build a page on this site.

We're not in the business of locking you into website retainer fees. We want you to launch and move into lead generating activities ASAP so your site starts returning an investment.

AI assistants cite pages they can parse, trust, and quote — so we build for extraction, not just for ranking.

In practice that means:

• Answer-first page structure, where the direct answer is the first sentence (the way this FAQ is written)

• Entity and schema markup so machines know what your company is and what it does

• Question-shaped headings that match how buyers phrase things to an assistant

• And depth on the questions they ask before they ever reach your site.

Then we measure it as AI share of voice and citations, not just keyword positions.

Nothing breaks — a website rebuild changes the pages, not the database underneath them.

Your contact records, workflows, lifecycle stages, and reporting stay exactly where they are.

Before launch we map every existing form to the workflow and lifecycle logic it currently triggers, then test each submission path in staging.

If your forms and workflows are already tangled, Discovery is where we say so and scope the cleanup separately rather than quietly inheriting the mess.

Not if you're moving from a different CMS onto HubSpot or Wordpress.

If you're already on one of those CMSs and plan to redesign your site on the same CMS, then, yes. And on larger sites it's sometime the better call.

A common split:

1. Rebuild the templates and the highest-value buyer paths first — homepage, the two or three service pages carrying the most pipeline, and the conversion paths through them

2. Then migrate the remaining pages and the blog in a second phase. You get the conversion lift months earlier and the cost spreads across two budget cycles instead of landing in one.

We baseline before we build, so the result isn't a matter of taste.

Ahead of launch we record:

• Current traffic

• Conversion rate by page

• Form submissions, and

• Pipeline sourced from the site

Afterward we report against those same four numbers.

For reference: One of our clients, Okteto, saw a 51% increase in visitors and a 441% increase in conversions within six months.

Another, Accelerate Learning's site and campaigns produced 1,122 leads and $1M in pipeline at 22:1 ROAS.

Ask any agency for your before-number. If they don't have one, the redesign will be judged on whether your leadership team likes the homepage. :-/

Anything that surfaces in the first days after launch, we fix immediately and at no charge.

Beyond that, we believe a website should be constantly monitored, tested, and optimized to systematically produce the highest conversions (leads and sales) possible.

We offer ongoing plans covering monthly conversion work — testing headlines, offers, and forms against the baseline we set before launch.

A site nobody touches again starts decaying the day it ships, which is how companies end up rebuilding from scratch every three years.

Digitopia (formerly Elevator Agency) has been building websites since 2008 and is a HubSpot Certified Partner, a Google Partner, and a certified B Corp.