The Premium Content Solution is perfect if you:
You need a unique and engaging piece of content to support a campaign. But...
The required time and expertise to create the asset is beyond your bandwidth, and you need a reliable party to lead the strategy and creation.
You will coordinate with a content expert from Digitopia who will take the lead on creating one or more of the following...
Full scope of work here »
"Ooohhh, I want that", is the reaction we want your prospects to have when they first see your premium content, and not just because it looks nice, but it's exactly what they are looking for.
With the creation of each premium content asset, we help create the needed landing pages, follow-up emails, and other support features needed for a successful rollout.
At the start of the engagement, your Content Strategist will walk through your objectives, solidify the strategy, and develop a plan for the asset that will best support your current efforts. Your strategist will then outline the development timeline and spearhead the coordination needed to create the asset.
Once the direction of the asset is solidified and a plan is in place, your Content Strategist will dive into researching, creating, and editing.
From here, you will participate in feedback sessions, and your strategist will implement any revisions.
When creating a premium asset, you also need to have the proper support and promotion to best support its exposure and capitalize on the engagement it receives. As part of our Premium content solutions, we help create and implement supporting assets such as a landing page, thank you page, and email follow-up associate with the asset.
This depends on who is utilizing HubSpot in your organization and who is responsible for overseeing the application. During the first month, we would like both of those parties involved in the activation so we can best coordinate on who to contact for technical matters and who to contact for strategic calls (if those are different individuals).
No, HubSpot is not a required application to active the Content Strategy Solution. Our framework can be utilized on any CMS. The only area that may be impacted is ongoing reporting which will be depended on your existing platform and analytics.