The Content Strategy Solution is perfect if you:
You appreciate the role content plays in every stage of your buyer's journey but...
You need a framework to help maintain a strategic and consistent approach to your content.
With Digitopia's solution, you receive strategic guidance and have a proven framework that ensures all your efforts are lasered in on your core buyer persona(s) and support your marketing, sales, and customer service teams.
You get dedicated access to 1 Content strategist who will connect with you every month to talk through...
Find the full scope of work here »
Activate a content marketing framework that goes beyond just publishing a few blog posts.
Dedicate your time to creating content that can be used multiple times throughout your customer journey.
Use HubSpot to track and understand your prospects online activities and behaviors so you can offer a tailored experience.
Relax in the confidence of knowing your sales team can step in with the full knowledge of your prospects history and needs.
At the start of the engagement, your content strategist will guide you through a workshop to solidify your Buyer Persona(s) that will be the center focus of each Blueprint (campaign). Additionally, you will develop a Before & After Grid and an Email Nurturing Brief to help align messaging and amplify exposure.
Once a month you will have a coaching call with your Content Strategist to make sure you are on track and able to overcome any relevant challenges. This means you will receive Digitopia playbooks and guidance through as well as how to use the resources we develop together to streamline your content strategy and development.
Get full access to our content and email playbook library the Digitopia team utilizes when carrying out content creation and promotion efforts.
Develop 1-3 Buyer Personas (each persona will also have:)
Develop 1 correlating Before & After Grid per persona
|Develop 1 Digital Utopia Blueprint per persona|
|Develop 1 Email Nurturing Brief per persona|
90 Day SEO-focused Keyword Research
90 Day Content Cluster Outline
90 Day Feeder Content Plan
|1-hour Monthly Coaching Call|
|Price starting at...||$1,000|
This depends on who is utilizing HubSpot in your organization and who is responsible for overseeing the application. During the first month, we would like both of those parties involved in the activation so we can best coordinate on who to contact for technical matters and who to contact for strategic calls (if those are different individuals).
No, HubSpot is not a required application to active the Content Strategy Solution. Our framework can be utilized on any CMS. The only area that may be impacted is ongoing reporting which will be depended on your existing platform and analytics.