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digitopia-case-study-kyolic

259% increase in website referral traffic for Kyolic

About Kyolic 

Kyolic®, a subsidiary of Wakunaga Pharmaceutical Co., Ltd, is a global brand that develops supplements for whole body wellness. Kyolic controls 60% of the garlic-based supplements market and has a proprietary process for the production of odorless, aged garlic extract. Kyolic's medicinal herbs have a significant impact on a user's cardiovascular health, and all of its products are originated from time-tested organic farming techniques. 

Kyolic

The Problem

When Kyolic came to Digitopia, the organization had a world-class product, but its online presence was not keeping pace. While the company was investing heavily in traditional advertising, they found it difficult to consistently track the ROI of their print and radio campaigns.

The marketing team was looking for a better way to build a community of brand advocates, while also driving consistent traffic to its website. While Kyolic knew social media was an untapped opportunity for brand growth, they didn't have social media expertise in-house.

The Goals

  • Leverage the power of social media to increase Kyolic's exposure and brand awareness
  • Grow Kyolic's social media fans and followers in order to develop a enthusiastic community of brand advocates  
  • Increase website referral traffic year over year to better support brand awareness and sales 
  • Expand the brand's appeal to a diverse range of prospective customers 

The Result

Digitopia's comprehensive social media program helped Kyolic achieve all of the digital marketing objectives and marketing milestones for the year. A dedicated advertising strategy increased website referral traffic by 259%. Social media impressions grew by over 130%, and Kyolic's social media fan base grew by 

over 145%. Even while rapidly growing their audience, Kyolic achieved a 150% increase in engagement, which showed Digitopia's campaign built a strong community of passionate advocates. 

Growth in Social Media Followers
Increase in Engagement
Increase in Website Referral Traffic
Kyolic | Digitopia

They are 100% invested in helping us grow our business and our consumer outreach. Our user engagement and the total number of Facebook followers increased three fold after Digitopia began its social media campaign. The team is always on top of changing trends and able to provide the support required to maintain a dynamic social media presence.

Janus-Marketing-Brand-Manager

Janus Baker 
Marketing Brand Manager, Wakunaga of America Co., Ltd. (Parent company for Kyolic) 

Building the Framework for Success 

Before the recommended strategy could be implemented, Kyolic's social profiles were built out and Facebook Ad Manager was optimized. The Facebook Pixel was installed on Kyolic's website to provide clear tracking an analytics from social media ads. 

Facebook Ads Manager Example

Building the Campaign

To reach Kyolic's target audience, the Digitopia social media team created a combination of custom audiences to be used for retargeting efforts. Lookalike audiences were also developed to reach new people similar to their existing audience in order to increase brand awareness, recognition and engagement.

buildiing-a-campaign

Driving Traffic

To ensure a successful social media campaign that would drive both traffic and engagement, we provided strategic recommendations for content creation. Specifically, images that could be used for both the Facebook Page as well as ads. 

Screen Shot 2019-01-18 at 11.21.19 AM

Increasing Engagement

Once we had our target audiences dialed in and new assets to work with, we were able to combine the two to understand the type of content Kyolic's audiences not only clicks on, but also engages with and shared with their network. 

Kyolic Engagement

Analyzing and Optimizing

As the monthly social media campaign took off, the Digitopia team managed the implementation as well as the daily analysis of traffic, engagement and budget which guided the optimization and ongoing recommendations for continually increasing results.

optimize-and-analyze
Kyolic | Digitopia

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