Kyolic®, a subsidiary of Wakunaga Pharmaceutical Co., Ltd, is a global brand that develops supplements for whole body wellness. Kyolic controls 60% of the garlic-based supplements market and has a proprietary process for the production of odorless, aged garlic extract. Kyolic's medicinal herbs have a significant impact on a user's cardiovascular health, and all of its products are originated from time-tested organic farming techniques.
When Kyolic came to Digitopia, the organization had a world-class product, but its online presence was not keeping pace. While the company was investing heavily in traditional advertising, they found it difficult to consistently track the ROI of their print and radio campaigns.
The marketing team was looking for a better way to build a community of brand advocates, while also driving consistent traffic to its website. While Kyolic knew social media was an untapped opportunity for brand growth, they didn't have social media expertise in-house.
Digitopia's comprehensive social media program helped Kyolic achieve all of the digital marketing objectives and marketing milestones for the year. A dedicated advertising strategy increased website referral traffic by 259%. Social media impressions grew by over 130%, and Kyolic's social media fan base grew by
over 145%. Even while rapidly growing their audience, Kyolic achieved a 150% increase in engagement, which showed Digitopia's campaign built a strong community of passionate advocates.
Before the recommended strategy could be implemented, Kyolic's social profiles were built out and Facebook Ad Manager was optimized. The Facebook Pixel was installed on Kyolic's website to provide clear tracking an analytics from social media ads.
To reach Kyolic's target audience, the Digitopia social media team created a combination of custom audiences to be used for retargeting efforts. Lookalike audiences were also developed to reach new people similar to their existing audience in order to increase brand awareness, recognition and engagement.
To ensure a successful social media campaign that would drive both traffic and engagement, we provided strategic recommendations for content creation. Specifically, images that could be used for both the Facebook Page as well as ads.
Once we had our target audiences dialed in and new assets to work with, we were able to combine the two to understand the type of content Kyolic's audiences not only clicks on, but also engages with and shared with their network.
As the monthly social media campaign took off, the Digitopia team managed the implementation as well as the daily analysis of traffic, engagement and budget which guided the optimization and ongoing recommendations for continually increasing results.