Paid Media Specialist

Are you a paid media specialist who knows how to turn ad spend into sales pipeline—not just vanity metrics?

Do you want to join a fun, purpose-driven team that’s helping B2B organizations scale with intention?

Digitopia is hiring a Paid Media Specialist to plan, launch, and optimize high-performing digital campaigns across Google, LinkedIn, Meta, and YouTube. If you’re equal parts tactician and strategist—and you’ve got a passion for helping B2B brands grow—read on.

This role is for you if you’re:

A performance marketer who gets excited about CAC, ROAS, and click-throughs—and obsessed with qualified leads and sales conversations
A proactive communicator who enjoys collaborating with strategists, copywriters, and clients
A critical thinker who’s always looking for ways to optimize—from campaign structure to landing pages
A confident executor who’s comfortable making strategic decisions and managing multiple accounts

Planning, building, and managing paid campaigns across search, display, and social platforms
Writing or refining compelling ad copy (with support from our content team)
Designing creative asset development (images, carousels, video)
Performing in-depth targeting and audience research
Managing cold and retargeting campaigns that support our clients’ demand generation blueprints
Monitoring campaign performance, surfacing insights, and providing CRO recommendations when needed
Generating clear, data-driven reports and suggesting optimizations aligned with client goals
Staying current with platform updates and performance marketing best practices

2–4 years of experience managing paid media in a B2B environment
Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
Understanding of full-funnel marketing and buyer’s journey content strategies
Comfort with campaign budgeting, forecasting, and platform analytics
Advanced understanding of GA4
Strong copy instincts and a passion for continuous learning
Great written and verbal communication—you’re confident on Zoom calls and in Slack threads
A proactive attitude—if something needs to get done, you don’t wait to be told

Candidates with these additional (not required) skills will be prioritized:

Experience with content-driven funnels and lifecycle-based advertising
Basic understanding of HubSpot marketing automation

What's in it for you?

As part of our B Corp commitment to use business as a force for good, every Digitopian receives:

Competitive pay
Ability to work remotely
Fun perks, rewards and recognition
An atmosphere of accountability, positivity and creativity
Professional development certification opportunities from HubSpot, Salesforce, and Google
Access to conferences, workshops, and other professional development resources

Full-time employees also receive:

4 weeks of paid time off that starts accruing day 1
An additional 7 paid US holidays
Medical, Dental, and Vision Benefits
401(k) with company match
Flexible Spending Account
Group Life and AD&D
Discounted Memberships

About Digitopia

Digitopia is a marketing operations and services agency headquartered in San Diego, CA. We’re a long-time HubSpot Solutions Partner that helps B2Bs optimize their marketing, sales, and services on HubSpot to help make their marketing easier and more effective

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Paid Media Specialist

This role is for you if you’re:

Responsibilities

Required Skills and Attributes

Candidates with these additional (not required) skills will be prioritized:

Bonus Skills and Attributes

What's in it for you?

About Digitopia

Ready to Apply?

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