Case Study — Reliant Technology

The Challenge

Reliant Tech is a provider of Enterprise IT Services including Third Party Maintenance, Support, Optimization, Consulting and a source for high quality Used & Pre-owned IT Data Center equipment.

They needed to...

Expand their reach in the Third Party Maintenance and Support sector
Lower their marketing costs and improve ROI
Drive qualified leads that would turn into sales opportunities

The Solution

An optimized Google Ads strategy.

Audit

We uncovered an existing online advertising strategy that was...

Not aligned with their sales objectives
Not targeting the market they truly wanted to reach, and
Not dialing in their USP based on their ideal customer

Strategy

Our strategy was to...

Realign their online ads to focus on their services with the greatest margins and highest value to customers
Create a full-funnel campaign structure, and
Develop messaging focused on specific persona pain points

Optimization

This new strategy set us up for success when continuing to optimize their Google Ads account for performance. It allowed us to...

Dial-in our targeting based on intent and the buyer's journey,
Effectively move users through the sales lifecycle stages, and
Maximize budget allocation

The Outcome

From no leads...to 43 leads and a $10,000 reduction in monthly ad spend!

Before we developed a paid strategy to focus on their highest margin services and stand out from competitors, Reliant Tech was spending significantly more each month — and not driving any leads.

In less than 60 days...

Their ads started reaching the right audience with the right messaging, pitching the right service. This resulted in them getting actual leads that are turning into real sales opportunities — all with a lower monthly ad spend.

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Case Study — Reliant Technology

The Challenge