Should you invest in social media or SEO? Is it better to spend your money and time on content marketing, or should you focus on making your website responsive?
All of the above.
Creating a successful business involves all of these essential elements. SEO influences website visits. Having a great blog builds your audience’s trust in you and keeps Google happy (if you’re publishing fresh, interesting content).
Social media is where your customers are engaging online, and they’re accessing social platforms more and more from mobile devices. It all works together.
Here’s how to take a holistic approach when managing your digital marketing efforts:
Create a website that people enjoy visiting
A great website keeps people coming back for more. It’s informative, engaging and, most of all, it’s your company’s online home. Make visitors feel welcome.
Ask these questions when creating a website:
Get friends and family together and ask them to visit your website before you promote it. They should be able to navigate it easily and understand what it’s about immediately. Ask them for feedback and make the necessary changes.
*If you need help with this there are a lot of great tools that can help evaluate and speed up your website. As with everything, we are always happy to share our tools and resources, just ask!
Craft compelling content for your business
Your content is the voice of your company. It doesn’t begin and end with a well-written blog: All of the content on your site should be treated as a branding element for your online campaign.
To create content that keeps people engaged, focus on the following:
Understand the most important elements of a good Local SEO campaign
It all needs to start with a well built, nicely designed website that clearly conveys your brand and your offerings.
The site should:
Once you have a great site with a solid foundation the next step is to start focusing on your backlink profile and your citations. Then:
Maintain a vibrant social media community
Once you’ve structured your website with the above elements and started your blogging campaign, it’s time to begin your social media campaign. Your social media calendar, like your content calendar, should feature upcoming events, product information, blog posts, and other content from your marketing efforts.
Pick the network that makes the most sense for your brand. Don’t feel as though you have to be on every network. Do one thing well rather than four things poorly.
Here are best practices for using social media:
What else should a holistic online campaign include?
Digitopia is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!