3 Reasons to Consider Outsourcing Your Social Media Management
by Catherine Tricker | Updated Nov 9, 2021
Between creating unique content, scheduling, analyzing performance, generating social strategy, tracking customer engagement, and staying up-to-date on the latest updates, social media management can be overwhelming! If you’re a company without a dedicated social team already in place, leaving social media management to one individual or marketing manager can seem undesirable at best.
In today’s digital world, managing your social media presence effectively is key to reaching your target audience and genuinely connecting with your customers. Here are 3 reasons why outsourcing your social media management is the right move for your business:
Work Smarter, Not Harder
Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest, Snapchat --- the list of social media channels continues to grow! To properly manage your presence on just one channel requires several hours of work each week. So, where do you find the time?
By hiring an experienced partner agency, you can focus on your own responsibilities while a team of trained social superstars handles all things social. Companies or individuals who specialize in social possess the skills, knowledge and time required to effectively manage your social media.
They have already established the best practices and workflows for successful social management and have the ability to stay up-to-date with all social updates, saving you from investing valuable time in trial-and-error management efforts. It’s a win-win!
Save on Costs
Companies can use up a lot of time and money on social management without seeing results. Hiring an in-house social media manager to help with these efforts is costly and doesn’t necessarily ensure a strong social performance with desired results.
If you outsource your social media management, you can sidestep costs like benefits, payroll, or overhead costs associated with hiring and training a new employee. Instead, you’ll have a whole team of highly skilled people managing your social media at a much more efficient cost.
The third party agency you choose to partner with is accountable for producing and driving results. This accountability can eliminate the financial risk associated with hiring internally or carrying out your own social media management efforts.
Better Understand Your Social Investment
More than ever, investing in social media for your business is a priority. However, if you’re not equipped with a social team or an understanding of the social landscape, it can be difficult to measure or see a return on your investment (ROI).
By outsourcing your social media management to a third party, you can receive real-time analysis of your social performance in a user-friendly context.
The outside expert can translate complex, analytical data into concise insights that show you how your investment is performing. You can see key metrics such as consumer reach and interactions, which strategies work well, content statistics, and much more. With these insights, your agency partner can develop better social strategies for your business allowing you to ultimately see a greater ROI.
Outsourcing your social media management can help take your social media presence to the next level.
Digitopia is passionate about helping businesses grow by tapping into the power of SEO, social media, web design and content. To discuss how we can help you grow your business, contact us today.