Need More Leads? Get the Blueprint

Need More Leads? Get the Blueprint

Case Studies

Explore our past work and see how we help accelerate long-term, sustainable growth.
Read Case Studies »


Don't take our word for it, see what our clients have to say about their experiences working with Digitopia.
Read Testimonials »

HubSpot Diamond Partner Banner


I have worked with Frank and the Digitopia team for many years and have seen firsthand the great work they do for their clients.

Dan Tyre, Director at HubSpot

Events & Workshops

Need More Leads? Get the Blueprint

Paid Advertising Specialist

Please Note: This role is open to candidates based in the USA for local or "remote" work.

We don't sell widgets, that's for sure. We sell our team's collective brainpower, expertise, and time. We invest in our team and support their personal and professional development.  We see business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us.

If that sounds good to you, we encourage you to apply for our open position. We're seeking for an experienced Paid Digital Advertising Specialist to become part of our collective brainpower and expertise, and specifically to develop, execute, and optimize paid digital marketing campaigns across our clients' search, display and social platforms.  You will own all tasks of campaign management, continually develop your paid advertising skill set, and provide your clients and fellow team members with fantastic support.

What It's Like to Be a Digitopian: 

Digitopia is an inbound marketing agency based in Carlsbad, CA. We are passionate about helping B2B business leaders of small- and mid-sized companies accelerate growth and take their companies to the next level. We offer a robust benefits package with health insurance, PTO and 401k (with matching), and to top it off, we are a dog-friendly office and a certified Benefit Corporation.

As a Digitopian, you will receive:

  • Competitive salary
  • An office in Carlsbad, with the ability to work 100% remote
  • Fun perks, rewards, and recognition
  • An atmosphere of mentorship, accountability, positivity, and creativity
  • 4 weeks of paid time off that starts accruing day 1
  • An additional 7 paid holidays (for a total of 5+ weeks of PTO)
  • Paid time off for volunteer efforts
  • Professional development certifications from Google, HubSpot Academy, and Digital Marketer HQ
  • Access and support to attend conferences, workshops, and other professional development certifications
  • Medical, Dental, and Vision Benefits
  • 401(k) with company match
  • Flexible Spending Account (FSA)
  • Group Life and AD&D
  • Discounted Memberships
  • We're a B-Corp!


  • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
  • Creating compelling ad copy and directing the creation of assets (images, videos, etc.)
  • Working cross-departmentally to align campaign strategies and goals across the organization
  • Providing ongoing actionable insights into campaign performance for relevant stakeholders
  • Defining, measuring, and evaluating relevant paid media KPIs
  • Planning and managing the overall budget for paid media campaigns
  • Conducting in-depth targeting (demographics, interests, keywords, etc.) and website research, ad grouping, and audience targeting
  • Looking for opportunities to improve performance, finding inefficiencies and suggesting improvements to campaigns while working with your team to ensure analysis and client recommendations are being executed. This includes optimizations outside of the ad accounts. Landing page recommendations, customer journey improvements, and overall CRO suggestions to the client and internal team.
  • Preparing meaningful reports based on performance data, goals and expected results, while making recommendations to continue to improve results
  • Maintaining knowledge of industry best practices and new technologies

Required Skills

  • Must have at least 4+ years of recent experience managing Digital campaigns on a daily basis (preferably in an agency environment)
  • Experience managing campaigns end to end (from strategy to reporting)
  • Proficiency in targeting (keywords, audience, interest, behavior, etc.) conversion analysis, and landing page analysis
  • Understanding of funnel-based marketing and how to reach, engage and move user's through the buyer's journey
  • Experience in data analysis and reporting
  • Google Analytics Certified
  • Experience working in GA4
  • Experience using Google Tag Manager
  • Advanced knowledge of SEO and digital marketing best practices
  • Working knowledge of analytics tools (Google Analytics, HubSpot, etc.)
  • Proficient in Adobe illustrator or other design tools
  • First hand experience using programatic platforms (such as StackAdapt or MIQ)
  • Sound communication and facilitation skills to manage clients and the efforts to positively influence campaigns
  • Strong sense of ownership, drive and urgency

Bonus Skills

  • HubSpot Certifications
  • Facebook Blueprint Certified
  • Pinterest Advertising Experience
  • Experience managing six figure monthly ad budgets
  • Experience utilizing Google Optimize
  • Working knowledge of WordPress, Magento and Shopify
  • Experience with up and coming AI driven Ad management tools
  • Working knowledge of Website plugins such as Yoast SEO
  • Basic understanding of HTML & CSS
Why you WANT this job:

We don't sell widgets we sell our team's collective brainpower, expertise and time. We're committed to investing in our team and supporting their personal and professional development.  We are passionate about using business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us. As a team member, you will receive:

Compensation Package:

To deliver on our brand promises to our clients, we are dedicated to hiring the best and giving the best in return. That’s why we have a total employment offering that is designed to keep you feeling driven and fulfilled, and to help you stay physically, financially, and emotionally healthy:

B Corporation

At Digitopia we're part of something bigger — Digitopia is a certified B Corp (and a Benefit Corporation). This means we hold ourselves to higher standards of social and environmental accountability and greater transparency: we are committed to using business as a force for good and we place equal focus on people, planet, and profit (“The Triple Bottom Line”).

Medical, Dental, and Vision Benefits

High quality medical, dental, and vision benefits are offered to full time employees within 90 days of employment.


Full time employees earn four work weeks of PTO annually, accrued each pay period starting your first day of employment. We also offer 7 additional days of paid time off for major holidays.


During the quarterly enrollment period immediately following 90 days of employment, full-time employees are eligible to participate in a 401k program that includes a company match of 50% of employee contributions up to an employee contribution of 6% with a six year graded vesting schedule.

Client and Employee Referral Bonuses

Generous cash bonuses are given to employees that refer people who become Digitopia clients or employees.

Training & Conferences

Extensive training is provided to all employees in the first 90 days and on an ongoing basis, including opportunities to attend company paid industry-leading conferences and events.

Anniversary Milestones

Special celebrations and rewards are given to employees when they reach big anniversary milestones — 1 year, 3 years, 5 years, and 10 years.

Positive Work Environment

Enjoy a positive work environment in an office that is open, fun, and creative — four legged friends are also welcome! (When the office is open) And if that wasn’t enough, our office is located one block from the beach and just minutes from Carlsbad Village.

Ready to Apply?

File(s) size limit is 20MB.


Professional References