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Paid Advertising Specialist

Please Note: This role is open to candidates based in the USA for local or "remote" work.

We are looking for an experienced Paid Digital Advertising Specialist to develop, execute, and optimize paid digital marketing campaigns across our clients' search and social media platforms. In this role, your primary goals will be to own all tasks of campaign management, continually develop your paid social media skill set, and provide your clients and fellow team members with fantastic support.

Read on to learn more about the Responsibilities and Required Skills for this position. 

About Us:

Digitopia is an inbound marketing agency based in Carlsbad, CA. We are passionate about helping B2B business leaders of small- and mid-sized companies accelerate growth and take their companies to the next level. We offer a robust benefits package with health insurance, PTO and 401k (with matching), and to top it off, we are a dog-friendly office and a certified Benefit Corporation.

Why you WANT this job:

We don't sell widgets, we sell our team's collective brainpower, expertise, and time. We're committed to investing in our team and supporting their personal and professional development.  We believe in using business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us.

As a Digitopian, you will receive:

  • Competitive salary
  • An office in Carlsbad, with the ability to work 100% remote
  • Fun perks, rewards, and recognition
  • An atmosphere of mentorship, accountability, positivity, and creativity
  • 4 weeks of paid time off that starts accruing day 1
  • An additional 7 paid holidays (for a total of 5+ weeks of PTO)
  • Paid time off for volunteer efforts
  • Professional development certifications from Google, HubSpot Academy, and Digital Marketer HQ
  • Access and support to attend conferences, workshops, and other professional development certifications
  • Medical, Dental, and Vision Benefits
  • 401(k) with company match
  • Flexible Spending Account (FSA)
  • Group Life and AD&D
  • Discounted Memberships
  • We're a B-Corp!

Responsibilities

  • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
  • Creating compelling ad copy and directing the creation of assets (images, videos, etc.)
  • Working cross-departmentally to align campaign strategies and goals across the organization
  • Providing ongoing actionable insights into campaign performance for relevant stakeholders
  • Defining, measuring, and evaluating relevant paid media KPIs
  • Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
  • Planning and managing the overall budget for paid media campaigns
  • Conducting in-depth targeting (demographics, interests, keywords, etc.) and website research, ad grouping, and audience targeting
  • Looking for opportunities to improve performance, finding inefficiencies and suggesting improvements to campaigns while working with your team to ensure analysis and client recommendations are being executed
  • Preparing meaningful reports based on performance data, goals and expected results, while making recommendations to continue to grow results
  • Maintaining knowledge of industry best practices and new technologies

Travel 
From time-to-time, you will be required to travel for work. Required travel can only be rejected during verified medical or family emergencies. The anticipated frequency of travel for this position is estimated to be 1-2 times per year.

Required Skills

  • Must have at least 2+ years of recent experience managing Digital campaigns either on search (preferably in an agency environment)
  • Social media ad management is a bonus 
  • Proficiency in targeting (keywords, audience, interest, behavior, etc.) conversion analysis, and landing page analysis
  • Understanding of funnel-based marketing and how to reach, engage and move user's through the buyer's journey
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Working knowledge of analytics tools (Google Analytics, Hubspot, etc.)
  • Sound communication and facilitation skills to manage projects and positively influence campaigns
  • Strong sense of ownership, drive and urgency

Bonus Skills

  • HubSpot Certifications
  • Google Ads Certified
  • Facebook Blueprint Certified
  • Pinterest Advertising Experience
  • Experience utilizing Google Tag Manager and Google Optimize
  • Google Analytics Certified
  • Working knowledge of WordPress, Magento and Shopify
  • Basic understanding of HTML & CSS
Why you WANT this job:

We don't sell widgets we sell our team's collective brainpower, expertise and time. We're committed to investing in our team and supporting their personal and professional development.  We are passionate about using business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us. As a team member, you will receive:

Compensation Package:

To deliver on our brand promises to our clients, we are dedicated to hiring the best and giving the best in return. That’s why we have a total employment offering that is designed to keep you feeling driven and fulfilled, and to help you stay physically, financially, and emotionally healthy:

B Corporation

At Digitopia we're part of something bigger — Digitopia is a certified B Corp (and a Benefit Corporation). This means we hold ourselves to higher standards of social and environmental accountability and greater transparency: we are committed to using business as a force for good and we place equal focus on people, planet, and profit (“The Triple Bottom Line”).

Medical, Dental, and Vision Benefits

High quality medical, dental, and vision benefits are offered to full time employees within 90 days of employment.

PTO

Full time employees earn four work weeks of PTO annually, accrued each pay period starting your first day of employment. We also offer 7 additional days of paid time off for major holidays.

401k

During the quarterly enrollment period immediately following 90 days of employment, full-time employees are eligible to participate in a 401k program that includes a company match of 50% of employee contributions up to an employee contribution of 6% with a six year graded vesting schedule.

Client and Employee Referral Bonuses

Generous cash bonuses are given to employees that refer people who become Digitopia clients or employees.

Training & Conferences

Extensive training is provided to all employees in the first 90 days and on an ongoing basis, including opportunities to attend company paid industry-leading conferences and events.

Anniversary Milestones

Special celebrations and rewards are given to employees when they reach big anniversary milestones — 1 year, 3 years, 5 years, and 10 years.

Positive Work Environment

Enjoy a positive work environment in an office that is open, fun, and creative — four legged friends are also welcome! (When the office is open) And if that wasn’t enough, our office is located one block from the beach and just minutes from Carlsbad Village.

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