DIY business owners and digital marketing pros have one key thing in common: The need to know the latest and greatest digital marketing tools to help their business grow. Google is a rabbit hole and sometimes the information you find doesn't do the trick. I've compiled a list of Digitopia's favorite resources and DIY tools to help digital marketers and busy business owners alike. Without further ado, here they are:
Whether you're a full-fledged SEO or a search engine novice, Moz will provide consistent, actionable insight into the world of SEO. One of my favorite resources is the complete history of Google's Algorithm page. This page explains, in detail, what the search engines look for when determining how to rank a website. Our SEO team also loves the in-depth report Moz created documenting Local Ranking Factors for Local SEO. If you're a business owner with a physical location, understanding the way in which Google is indexing your business in search can have a considerable impact on your organization.
Digitopia's social media team absolutely loves Social Media Examiner. Articles range from Facebook 101 tips to detailed strategies to help a business start a podcast. Use Social Media Examiner's search bar to find step-by-step articles covering helpful topics related to all social media platforms.
Contently is one of many valuable resources for content marketers. Creating articles regularly for your customers or clients builds trust, thought leadership and keeps your business front-of-mind. Blogs/articles are the fuel that feeds the social media fire. Create engaging, shareable and timely content and both the search engines and your target audience will love you.
The Digitopia Blog
Our team consistently produces quality content addressing our clients' questions, explaining marketing tactics and reviewing new tools and platforms. If you have any suggestions for future blog topics that we haven't covered, we are always open to ideas.
Now onto tools. If you're a DIY person, these tools will help ensure that your website is functioning properly.
DIY Website Maintenance Tools
Google Analytics (to track conversions, web traffic, etc)
Google Pagespeed Insights
Google Trends - This is not only insightful, it's fun!
DIY SEO Tools
Google Keyword Tool Planner
Sitemetrics, a Google Chrome extension, that can be used to quickly view your title tags and meta descriptions
Digitopia is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!