Leave it to Facebook to add another layer to engagement! You may have recently noticed the phrases “Valued Commenter” and “Top Fan” appearing above the names of a select few Facebook users. This is a part of Facebook’s global rebrand strategy where the platform is being redesigned around groups and events, as revealed at Facebook’s F8 developer conference.
So how do you become qualified for these badges, and what are the possible benefits to your business? Read on to find out!
The Valued Commenter badge is fairly self-explanatory. Comment often and the prize is yours!
However, achieving Top Fan status is a little more intensive. According to Facebook, a user qualifies for Top Fan status when “they are one of the most active people on your Page.”
This can include:
Watching your Page's videos
Liking or reacting to content
Commenting on or sharing posts
Also, they will be visible publicly on a top fans list on your Page's Community tab.
Thanks to this new feature it is now easier than ever before to identify and connect with the people that are interested in your business offering. This opens up a world of opportunity for marketers!
Five Ways to Leverage Your Top Fans on Facebook
Curious how to tap into this group of super fans? Here are just a few ideas to get your creative juices flowing...
1. Create a custom audience based on their page engagement and retarget them with Facebook ads
We highly recommend you retarget your fans with higher value content offers to push them through the funnel. You can create a custom audience in Facebook based on people who take key actions like:
Visit your Facebook page
Engage with any post or ad
Click on a call-to-action (CTA) button
Send a message to your Page
Save your Page
To do this, simply go to your Facebook Ads Manager and click:
Decide which objective fits your goals, set the timeframe, and watch the conversions roll in!
2. Create a brand ambassador program
You already have fans raving about your brand. Why not leverage those people to reach an even wider audience? By reaching out to your top fans and offering incentives like discounts and exclusive perks in exchange for their continued brand promotion, you are able to tap into their interpersonal network of family and friends you may not otherwise be able to reach. And your top fans get easier access to the products or services they already love! It’s a win-win.
3. Use their feedback as a mini-focus group
Focus groups can be expensive to run, but you already have a captive, interested audience on your social profiles. Your Top Fans regularly use your product or service, and clearly love it! But, why stop there? If you’re like us, you believe that constant improvement leads to the best experience for your customers. So, read what they have to say and even reach out to further the conversation. Thank them for their support and ask what you can do to even further exceed their expectations. That kind of personal involvement between an organization and its customer is hard to come by and will surely make you stand out from the competition.
4. Pull quotes to create testimonials or highlights
A sure-fire way to add credibility to your brand is to have real customers speak about their amazing experiences. And these top fans are already sharing their opinions on your page. So take advantage of their words of affirmation to create testimonials for your website. Of course, always be sure to ask for their permission before re-posting!
5. Pull their photo and interests to build a buyer persona you can actually visualize
One of the most crucial parts of the marketing process is identifying exactly who your target demographic is down to the kind of websites they visit, where they went to school, what influencers they admire and more. As a part of our proprietary process, called the Digital Utopia Methodology, we create a buyer persona with a memorable name, photo, job title, interests and biggest pain points to really hone in on the customer we'll be targeting and how organizations can provide the most value.
This buyer persona document can help you get hyper-specific. The goal is to visualize a real person with a real problem your organization can solve. Good news! Your top fans provide an easy way to collect all the necessary information for your top buyer persona.
Building a Better Buyer Persona with The Digital Utopia Blueprint
If you’ve made it this far, you’re clearly interested in upping your marketing game! So, we'd like to give you free access to the buyer persona document in the Digital Utopia Blueprint. You'll also get exclusive access to our video tutorials, where we walk you through the best ways to:
Build a hyper-specific buyer persona
Define your marketing budgets to deliver ROI
Crafting a digital brand experience that will deliver more sales qualified opportunities