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How To Strategically Implement RevOps

Introducing The Digital Utopia Methodology, a RevOps Framework for B2B Organizations.

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The Digital Utopia Methodology helps you strategically and systematically implement RevOps.

The Digital Utopia Methodology is a framework that guides the implementation of Revenue Operations (RevOps) into your B2B organization.

What is RevOps? It’s a business function that aims to maximize an organization's revenue potential by driving full-funnel accountability through the alignment of Marketing, Sales, and Service across your organization’s process, platform, and people.

Let’s face it: while this sounds amazing, to actually make this come to life within your organization is no small task. How do you actually go about implementing RevOps???

We know how you feel, and that’s why we created The Digital Utopia Methodology, a framework to help you strategically and systematically implement RevOps.

The Digital Utopia Methodology is for B2B business leaders who want to confidently drive predictable growth.

The Digital Utopia Methodology is for B2B business leaders of small- and mid-sized companies who want to accelerate growth and take their company to the next level, but struggle to build a consistent revenue-generating growth plan amidst the never-ending tactical chaos.

To make matters worse, you’re seeing your competitors start to outpace you. You need clarity and a long-term strategy you can count on to grow the business. 

That’s why The Digital Utopia Methodology is not like most growth efforts that attempt to  roll-the-dice on tactical “creative campaigns.” Instead, The Digital Utopia Methodology helps you implement a RevOps mindset and create a go-to-market client acquisition and delight program that will simplify your strategy, focus your efforts, and create a scalable system so you can confidently drive predictable growth for your organization.

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The Digital Utopia Methodology is a holistic approach: Process, Platform, and People.

With The Digital Utopia Methodology, you’ll have a clear plan with the right process, platform, and people to achieve your growth goals. Finally, your Marketing, Sales, and Service teams will be transformed into one powerhouse growth team.

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Process

First, align your leadership and teams around your goals and objectives. With that alignment, a set of philosophies and tools are then applied to get everyone crystal clear on the activities that will create differentiation and results for your brand.

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Platform

Second, setup technology that empowers your team with the right tools, and integrate systems to establish data integrity across Marketing, Sales, and Service. With that foundation, you’ll be empowered to create full-funnel accountability.

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People

Third, identify and assign roles and responsibilities across Strategy, Content, Engagement, and Platform. Ensure that everyone is empowered with the right training, tools, and data so that you become one powerhouse growth team.

The Digital Utopia Methodology helps you drive results that matter.

Because The Digital Utopia Methodology is a holistic approach, you’ll see positive results across the full spectrum of your buyer’s journey:

Generate more referrals

Retain clients longer

Close more (and better) deals

The Digital Utopia Methodology is used by real businesses generating real revenue.

"Digitopia was exactly the solution we needed to take the lead in creating a marketing strategy for our business. Their framework and process made it easy to think through the content and messaging needed to effectively reach our audience and share what we have to offer. The Digitopia team has been professional and adept at understanding our needs and sharing best practices to help us better understand the marketing process. They have really worked with us to be a part of our business and it feels like they are part of our team offering and pivoting solutions throughout our engagement."
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Aleah Wood
Operations Manager, 5P Consulting

“The Digitopia team has been a huge asset to Ignyte in our inbound marketing efforts. Beyond their technical expertise, the Digitopia team is passionate about what they do, and it shows. Digitopia has taken a strategic approach to helping achieve our long-term business goals. From the outset of our partnership, the Digitopia team defined a clear, structured game plan that not only delivered measurable results, but also enhanced our approach to customer acquisition. Digitopia’s process is collaborative and flexible, and they’re a lot of fun to work with. Their team have all become valuable extensions of the Ignyte team.”
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Brian Lischer
Ignyte, Founder & CEO

“Everyone at Digitopia is first class. They are helpful, willing to share, supportive, flexible, strategic and very down to earth, which makes them a pleasure to work with. Digitopia has a very strategic, systematic blueprint to digital marketing and helping businesses grow. Would highly recommend!”
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Daniella Chuckran 
Marketing Manager, Aspiriant

"Digitopia has been a great agency to work with. We sincerely appreciate their ability to work as an extension of our team - getting to know the ins and outs of our business, work with internal partners, and ability to execute on thoughtful engagement journeys with attention to detail and a focus on results."
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Brittany Rothnem

Assistant Vice President, Marketing, LPL Financial

“Digitopia has been everything that we look for in a partner: took time to understand our business, developed a game plan based on our objectives, set clear timetables, and most importantly delivered on what was promised. Their team has gone above and beyond to exceed the high expectations that we had from the outset. They were referred to us and we would gladly do the same for any other companies that are interested in their services.”
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Michael Downing
Managing Partner, Elevate Talent


Conquer the chaos and finally hit your revenue potential.

In just one short call, we’ll help you understand the potential impact of implementing The Digital Utopia Methodology into your organization.

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Want to dive deeper into The Digital Utopia Methodology?

The Digital Utopia Methodology includes 5 Core Philosophies that dictate your approach to revenue generation, 7 Relationship Levels in the customer journey, as well as the the foundational building blocks of Process, Platform, and People

Five Core Philosophies

These are the five core philosophies in The Digital Utopia Methodology that keep everyone on your team strategic and focused on operationalizing revenue:

  1. Customer Service Mindset
    A critical mindset shift required in the “age of the buyer” is moving from a place of promotion to a place of service. Everyone knows that today’s buyer is in control. And they want nothing to do with your “pitch.” Remember, they have no shortage of options in the marketplace. Marketing and Sales are the new customer service.

  2. Hyper-specificity
    The success of any go-to-market campaign greatly hinges on how specific the targeting and messaging is. It’s been said that “marketing to everybody is as effective as marketing to nobody.” This philosophy requires that you create individual digital brand experiences that are each hyper-focused on one buyer persona with one key pain point. We want to make sure that your information, resources, and offers resonate at maximum levels.

  3. Slow Down to Speed Up
    In order to effectively engage your key audience, you must shift your thinking from “how do we increase conversion?” to “how can we elevate the relationship?”. As marketers and salespeople, we must slow down and stop trying to rush things. Some are so eager after someone downloads an eBook from the website that they immediately go right to making a product pitch. The key is to make each step a “baby step” that is highly connected to the last step. And along the way, you aim to provide value and delight so that your key audience is enthused and excited about each action they take.

  4. Top-Down Optimization
    In any given process where “step 1” is the “input,” improving the performance of the second or later step yields increased output without increasing the input. This is critical when it comes to your growth funnel because “step 1” (Visitors to your website or landing page) is the most expensive step in the process.
    Consider the following scenario: If you spend $10,000 to drive 5,000 visitors to a landing page that (eventually) translates to 5 customers, but your goal is 15 customers, would you rather:

    A. Triple your spend to $30,000 to get those 15 customers
    B. Or would you rather optimize from the top, down to figure out how to get those 15 customers from the same $10,000?

    Pretty easy answer, right?

  5. Commitment & Consistency
    Driving growth is a lot like a gym membership. You can have access to all of the latest, fancy equipment (strategies, tactics, and tools), but if you don’t consistently exercise (execute) and weigh yourself (analyze your results), you’re still going to be out of shape, so-to-speak. Our advice is to stop chasing short-term gains and start playing the long game. No more shiny objects. Focus and execute. In the end, that’s all that matters.

Are you ready to see what these five core philosophies can do for your revenue potential?

In just one short call, we’ll help you understand the potential impact of implementing The Digital Utopia Methodology into your organization.

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Seven Customer Relationship Levels

There are seven relationship levels that ensure you create a buyer-centric experience, from stranger, all the way to fan.

  1. Fans
  2. Customers
  3. Opportunities
  4. Qualifieds
  5. Leads
  6. Visitors
  7. Strangers

While this looks like any other marketing-to-sales “funnel” (in reverse order), the Five Core Philosophies are a big part of what makes The Digital Utopia Methodology so effective. When applying these philosophies, you end-up with a tightly-focused “funnel” that allows your target buyer persona to ascend from one relationship level to the next in a very natural, logical manner.

In essence, moving through your brand’s digital marketing and sales process becomes your buyer’s idea. Want to learn more about each relationship level? Dive into our process for moving buyers through your customer journey. 

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One Unified Platform

Once you’ve defined the optimal funnel or brand experience that will convert and nurture your key audience, the next step is to ensure your tech platform serves as the single portal of truth for both your customer experience and the health of your revenue pipeline. 

This platform should create alignment between departments, provide executive-level  insights, and enable a seamless customer experience. 

When it comes to Platform, the industry’s leading companies are the ones that use technology like the following to organize, empower, and propel their teams: 

  1. Relationship “Lifecycle” Tracking
  2. Marketing Attribution
  3. Contact Engagement History
  4. Data Standardization
  5. Analytics

With these in play, you’ll be able to better identify bottlenecks to your growth. Then, sales enablement tools like automation, templates, workflows and more can be leveraged to increase efficiencies and operationalize personalization across your Marketing, Sales, and Service. 

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One Powerhouse Growth Team 

Finally, the Digital Utopia Methodology gives direction on the People you need to round-out your powerhouse growth team.  

With everything else in place, now you’re ready to assemble the People responsible for managing your process and platforms. 

Depending on an your organization’s size, RevOps will create a specific RevOps team or distribute the responsibilities of RevOps among your existing team members.Your RevOps team should have four core areas of your go-to-market client acquisition and client delight programs. Those teams include Strategy, Content, Engagement, and Platform. 

Curious how who these four disciplines work together?  

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Ready to start implementing the Digital Utopia Methodology in your business?

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