How To Strategically Implement RevOps

The Digital Utopia Methodology is for B2B business leaders of small- and mid-sized companies who want to accelerate growth and take their company to the next level, but struggle to build a consistent revenue-generating growth plan amidst the never-ending tactical chaos.

To make matters worse, you’re seeing your competitors start to outpace you. You need clarity and a long-term strategy you can count on to grow the business. 

That’s why The Digital Utopia Methodology is not like most growth efforts that attempt to  roll-the-dice on tactical “creative campaigns.” Instead, The Digital Utopia Methodology helps you implement a RevOps mindset and create a go-to-market client acquisition and delight program that will simplify your strategy, focus your efforts, and create a scalable system so you can confidently drive predictable growth for your organization.

Five Core Philosophies

These are the five core philosophies in The Digital Utopia Methodology that keep everyone on your team strategic and focused on operationalizing revenue:

1. Customer Service Mindset
   A critical mindset shift required in the “age of the buyer” is moving from a place of promotion to a place of service. Everyone knows that today’s buyer is in control. And they want nothing to do with your “pitch.” Remember, they have no shortage of options in the marketplace. Marketing and Sales are the new customer service.
   
   
2. Hyper-specificity
   The success of any go-to-market campaign greatly hinges on how specific the targeting and messaging is. It’s been said that “marketing to everybody is as effective as marketing to nobody.” This philosophy requires that you create individual digital brand experiences that are each hyper-focused on one buyer persona with one key pain point. We want to make sure that your information, resources, and offers resonate at maximum levels.
   
   
3. Slow Down to Speed Up
   In order to effectively engage your key audience, you must shift your thinking from “how do we increase conversion?” to “how can we elevate the relationship?”. As marketers and salespeople, we must slow down and stop trying to rush things. Some are so eager after someone downloads an eBook from the website that they immediately go right to making a product pitch. The key is to make each step a “baby step” that is highly connected to the last step. And along the way, you aim to provide value and delight so that your key audience is enthused and excited about each action they take.
   
   
4. Top-Down Optimization
   In any given process where “step 1” is the “input,” improving the performance of the second or later step yields increased output without increasing the input. This is critical when it comes to your growth funnel because “step 1” (Visitors to your website or landing page) is the most expensive step in the process.
   Consider the following scenario: If you spend $10,000 to drive 5,000 visitors to a landing page that (eventually) translates to 5 customers, but your goal is 15 customers, would you rather:
   
   A. Triple your spend to $30,000 to get those 15 customers
   B. Or would you rather optimize from the top, down to figure out how to get those 15 customers from the same $10,000?
   
   Pretty easy answer, right?
   
   
5. Commitment & Consistency
   Driving growth is a lot like a gym membership. You can have access to all of the latest, fancy equipment (strategies, tactics, and tools), but if you don’t consistently exercise (execute) and weigh yourself (analyze your results), you’re still going to be out of shape, so-to-speak. Our advice is to stop chasing short-term gains and start playing the long game. No more shiny objects. Focus and execute. In the end, that’s all that matters.

Are you ready to see what these five core philosophies can do for your revenue potential?

In just one short call, we’ll help you understand the potential impact of implementing The Digital Utopia Methodology into your organization.

Once you’ve defined the optimal funnel or brand experience that will convert and nurture your key audience, the next step is to ensure your tech platform serves as the single portal of truth for both your customer experience and the health of your revenue pipeline. 

This platform should create alignment between departments, provide executive-level  insights, and enable a seamless customer experience. 

When it comes to Platform, the industry’s leading companies are the ones that use technology like the following to organize, empower, and propel their teams: 

1. Relationship “Lifecycle” Tracking
2. Marketing Attribution
3. Contact Engagement History
4. Data Standardization
5. Analytics

With these in play, you’ll be able to better identify bottlenecks to your growth. Then, sales enablement tools like automation, templates, workflows and more can be leveraged to increase efficiencies and operationalize personalization across your Marketing, Sales, and Service.