The Digital Utopia Methodology is a framework that guides the implementation of Revenue Operations (RevOps) into your B2B organization.
What is RevOps? It’s a business function that aims to maximize an organization's revenue potential by driving full-funnel accountability through the alignment of Marketing, Sales, and Service across your organization’s process, platform, and people.
Let’s face it: while this sounds amazing, to actually make this come to life within your organization is no small task. How do you actually go about implementing RevOps???
We know how you feel, and that’s why we created The Digital Utopia Methodology, a framework to help you strategically and systematically implement RevOps.
The Digital Utopia Methodology is for B2B business leaders of small- and mid-sized companies who want to accelerate growth and take their company to the next level, but struggle to build a consistent revenue-generating growth plan amidst the never-ending tactical chaos.
To make matters worse, you’re seeing your competitors start to outpace you. You need clarity and a long-term strategy you can count on to grow the business.
That’s why The Digital Utopia Methodology is not like most growth efforts that attempt to roll-the-dice on tactical “creative campaigns.” Instead, The Digital Utopia Methodology helps you implement a RevOps mindset and create a go-to-market client acquisition and delight program that will simplify your strategy, focus your efforts, and create a scalable system so you can confidently drive predictable growth for your organization.
With The Digital Utopia Methodology, you’ll have a clear plan with the right process, platform, and people to achieve your growth goals. Finally, your Marketing, Sales, and Service teams will be transformed into one powerhouse growth team.
First, align your leadership and teams around your goals and objectives. With that alignment, a set of philosophies and tools are then applied to get everyone crystal clear on the activities that will create differentiation and results for your brand.
Second, setup technology that empowers your team with the right tools, and integrate systems to establish data integrity across Marketing, Sales, and Service. With that foundation, you’ll be empowered to create full-funnel accountability.
Third, identify and assign roles and responsibilities across Strategy, Content, Engagement, and Platform. Ensure that everyone is empowered with the right training, tools, and data so that you become one powerhouse growth team.
Because The Digital Utopia Methodology is a holistic approach, you’ll see positive results across the full spectrum of your buyer’s journey:
Generate more referrals
Close more (and better) deals
Operations Manager, 5P Consulting
Ignyte, Founder & CEO
Marketing Manager, Aspiriant
Assistant Vice President, Marketing, LPL Financial
Managing Partner, Elevate Talent
The Digital Utopia Methodology includes 5 Core Philosophies that dictate your approach to revenue generation, 7 Relationship Levels in the customer journey, as well as the the foundational building blocks of Process, Platform, and People.
These are the five core philosophies in The Digital Utopia Methodology that keep everyone on your team strategic and focused on operationalizing revenue:
Are you ready to see what these five core philosophies can do for your revenue potential?
In just one short call, we’ll help you understand the potential impact of implementing The Digital Utopia Methodology into your organization.
There are seven relationship levels that ensure you create a buyer-centric experience, from stranger, all the way to fan.
While this looks like any other marketing-to-sales “funnel” (in reverse order), the Five Core Philosophies are a big part of what makes The Digital Utopia Methodology so effective. When applying these philosophies, you end-up with a tightly-focused “funnel” that allows your target buyer persona to ascend from one relationship level to the next in a very natural, logical manner.
In essence, moving through your brand’s digital marketing and sales process becomes your buyer’s idea. Want to learn more about each relationship level? Dive into our process for moving buyers through your customer journey.
Once you’ve defined the optimal funnel or brand experience that will convert and nurture your key audience, the next step is to ensure your tech platform serves as the single portal of truth for both your customer experience and the health of your revenue pipeline.
This platform should create alignment between departments, provide executive-level insights, and enable a seamless customer experience.
When it comes to Platform, the industry’s leading companies are the ones that use technology like the following to organize, empower, and propel their teams:
With these in play, you’ll be able to better identify bottlenecks to your growth. Then, sales enablement tools like automation, templates, workflows and more can be leveraged to increase efficiencies and operationalize personalization across your Marketing, Sales, and Service.
Finally, the Digital Utopia Methodology gives direction on the People you need to round-out your powerhouse growth team.
With everything else in place, now you’re ready to assemble the People responsible for managing your process and platforms.
Depending on an your organization’s size, RevOps will create a specific RevOps team or distribute the responsibilities of RevOps among your existing team members.Your RevOps team should have four core areas of your go-to-market client acquisition and client delight programs. Those teams include Strategy, Content, Engagement, and Platform.
Curious how who these four disciplines work together?