Activate the Digital Utopia Methodology® process.

Pros: If you are working with the right partner agency with experience and a track record for success in B2B marketing, the pros you should expect include:

• Immediate access to an experienced team that can hit the ground running. This team requires minimal oversight and is motivated to drive results sooner than later.
• More cost-effective than hiring an in-house team with the same level of experience and diversity in skills, e.g. experience in managing multiple paid ad platforms.
• Utilize a proven inbound marketing framework with processes to implement and execute based on industry best practices, such as the Digital Utopia Methodology®.
• A strategic partner that is not only striving to hit short-term goals but also able to provide insights on how to maximize keyword exposure and improve organic SERP rankings.

Cons:

• Conversely, you could work with the wrong agency who doesn’t provide a true partner experience, leaves you in the dark more often than providing insights, and is ultimately not able to prove results. Here are some potential cons of working with that type of agency:
• The team has very little experience in running B2B paid ads and is not able to leverage past experience.
• A poorly planned-out strategy that is ineffective and wastes both time and money.
• They don’t work off of best practices nor understand who your ideal customers are, how to reach and engage them and create effective marketing funnels.
• You are constantly having to ask questions, you don’t understand what’s working or not working, and instead of feeling like you have a partner, you feel more like a forgotten client.

The Digital Utopia Methodology® is the B2B inbound marketing framework that systematizes your process, platform, and people so you can scale your company’s growth engine.

Learn more about the methodology on our Digital Uptopia Methodology® page.

According to HubSpot, inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.

Digitopia is a HubSpot Diamond Partner and employs marketing experts that create effective inbound marketing campaigns and programs for B2B organizations.

Content marketing — and specifically inbound marketing — helps you meet your customer right where they are in their buyer's journey. It delivers the right content to the right person at the right time.

Along with driving more qualified organic traffic to your website, it also helps position you as a thought leader and valuable content resource in your industry.

Premium content is digital content that is downloaded for a fee.

The fee is rarely (but sometimes) monetary. Usually, it is provided in exchange for personal information such as an email address or phone number through a web form.

Examples of B2B premium content include:

• White papers
• Case Studies
• Pricing sheets
• How-to ebooks
• Webinars
• Training videos
• Digital brochures

Digitopia can help you strategize, produce, publish, and distribute your B2B premium content assets.

Email marketing is a powerful and cost-effective form of direct marketing that is essential for B2B companies.

A major benefit of B2B email marketing is its ability to nurture leads to greater buying intent, drive upsells, cross-sells, and referrals by helping your company stay top-of-mind with both prospects and existing customers.

Digitopia is a San Diego-based digital marketing agency. Since our 2018 inception, we have expanded to include offices and employees all over the US.