phData is a data engineering, data strategy, and machine learning company specializing in custom solutions and integrations built on the Snowflake data cloud.
They needed to...
Raise brand awareness for both Snowflake and themselves by leveraging marketing dollars provided by Snowflake
Generate leads for their Snowflake data engineering services
Convert leads to qualified sales meetings
The Solution
An optimized Google Ads strategy.
Audit
Our team started with a deep-dive PPC audit to...
Uncover the major issues that needed immediate attention in their Google Ads Account
Look for what's working (so we could double down there), and
Identify gaps that needed to be filled to reduce wasted spend
Strategy
Based on the audit, and understanding the needs of the client, we developed an immediate plan of action to...
Fix foundational issues negatively impacting their ability to drive better quality leads
Lower their cost-per-acquisition, and
Improve conversion rates for actions that matter most
Optimization
Once key foundational issues were corrected to stop wasted spend and irrelevant targeting, we...
Focused on maximizing high-performance campaigns
Added deeper funnel targeting & nurturing, and
Expanded audience segmentation to optimize retargeting efforts
The Outcome
86% increase in qualified leads...in just 90 days!
phData went from averaging 17 new contacts per month to over 120 per month.
Cost and cost-per-conversion (red & yellow) both dropped while conversions and conversion rate (blue & green) continue to climb month-over-month!
Looking for results like these for your company? Book a meeting to chat with one of our experts today.
