In this 2-hour working session, you will be guided through...

Creating a focused buyer persona to inform your ad targeting
Strategizing a content funnel (using the Digital Utopia Methodology^™—a proven inbound marketing framework) for use with retargeted ads
The proven 5-phase, customer-first approach to PPC with a focus on the "Intelligence" phase
- Intelligence
- Foundation
- Execution
- Optimization
- Measurement

In addition, you will get actionable insights on...

Business intelligence — What you will need to properly architect and activate a successful ad strategy.
Forecasting — How to set performance expectations to better support your peers and company leadership.
Performance Tracking — Tactics so you can effectively monitor and manage your new campaigns.

You walk away from this workshop with an action plan for running ads—One you can start using immediately at your company.

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And, when you use the methods taught in this FREE workshop you get results like this...

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Who should attend this workshop?

If you are a marketing leader responsible for overseeing the paid advertising strategies in your organization you should reserve your seat today.

If you are looking to...

Accelerate growth by creating alignment
Reach predictable goals, and
Have reporting in place that enables actionable insights to maximize efforts

...then you have to save a seat at this workshop.

IMPORTANT NOTE
This is not a webinar to just sit back and absorb. You will participate and develop your own assets as we move through the session. This session is for movers and shakers only!

Still not sure if this workshop is for you?

Have you asked (or heard) any of the following questions lately?

Are my paid ads actually driving qualified leads?
What types of ads and which channels should I focus on?
What should my total ad spend budget be?
How are my active campaigns truly performing?

Well, this is where you'll get answers!

You will move past the latest “best practices” and work through an actual framework that helps you implement a long-term framework that is measurable. This way you always know what’s working and what needs to be adjusted—in real-time.

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