The Digital Utopia Blueprint

With this blueprint, you’ll have:

• An easy-to-articulate digital marketing strategy to drive quality sales opportunities
• A tool to help facilitate organizational alignment
• Insight into the basic business math that will help you hit your organization’s growth goals
• Clear numbers to help you define your marketing budget for the year and for specific digital marketing initiatives
• Clarity on what success looks like at every level
• A renewed understanding of your target market and the exact role your brand plays in his or her life.

Your blueprint includes:

• Detailed instructions on how to build your digital brand experience
• A buyer persona worksheet
• A digital brand experience worksheet
• Built-in formulas to calculate how much you should spend on each campaign...and other critical "business math"
• A completed sample for reference