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The Digital Utopia Blueprint

A tool to help you architect digital brand experiences that accelerate growth for your firm.

With this blueprint, you’ll have:

  • An easy-to-articulate digital marketing strategy to drive quality sales opportunities
  • A tool to help facilitate organizational alignment
  • Insight into the basic business math that will help you hit your organization’s growth goals
  • Clear numbers to help you define your marketing budget for the year and for specific digital marketing initiatives
  • Clarity on what success looks like at every level
  • A renewed understanding of your target market and the exact role your brand plays in his or her life.

Your blueprint includes:

  • Detailed instructions on how to build your digital brand experience
  • A buyer persona worksheet
  • A digital brand experience worksheet
  • Built-in formulas to calculate how much you should spend on each campaign...and other critical "business math"
  • A completed sample for reference

How it Works

The Digital Utopia Methodology is based on relationship psychology, so the blueprint guides you through every step of creating a digital brand experience that will nurture your ideal customers through...

7 crucial relationship levels:

  • Strangers to Visitors
  • Visitors to Leads
  • Leads to Qualifieds
  • Qualifieds to Opportunities
  • Opportunities to Customers
  • And finally... Customers to Raving Fans

digital-utopia-methodology-buyer-persona

 

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Digital Utopia Blueprint

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