Content Strategy and Planning

Content Strategy Workshop

Create a meaningful and effective content marketing strategy that follows a proven framework your entire organization can easily adopt and support.

Session Details

Date - June 9th, 2021 (Wednesday)
Time - 11:00am PT
Duration - 2 hours

Seats - 1 remaining (5/6 filled)

Alice Content Strategy Workshop (4)

Alice Faggi, Director of Content

 

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In this working session, we will develop... 

  1. A focused Buyer Persona to keep your ideal customer at the center of your content strategy
  2. A Transformational Before/After Grid to showcase the key benefits your buyer experiences with your product or service to help you better engage your target audience. 
  3. A Digitopia Blueprint to provide your team with a pain-point-focused premium content funnel plan.
  4. A library of content ideas you can schedule out over the upcoming months using the They Ask You Answer methodology.

This is more than a strategy on what kind of content to create, we will walk through the needed tools and framework to focus your ongoing content creation efforts.

The objective is for you to take more than a great concept back to your team, you'll have an action plan you can implement immediately.

Who should attend this workshop?

Marketing leads responsible for overseeing the content within their organization who want a framework to create strategic content in a sustainable and measurable manner.

Note about what to expect - This is not a webinar to just sit back and absorb. You will participate and develop your own assets as we move through the session.

This session is for the doers!

Why you should attend this event...

Have you asked or heard any of the following questions lately?

  • What content can generate leads for our sales team? 
  • How can we curate enough topic ideas to keep our content creation consistent? 
  • How do we keep our team on track? 
  • What do we do with our existing content? 

Move past this quarter’s “best practices” to solidify and resolve these questions once and for all. Implement a long-term framework that is measurable so you know what’s working and want needs to be adjusted in real-time. You also have built-in guard rails to keep you focused on the content that matters most to your customers. 

What others have experienced...

Testimonial by Grupo Consultor EFE for Digitopia

Browse more client experiences below

"Alice F. and the team over at Digitopia have been a true partner of ours as we have moved to expand our customer life cycle email marketing experience. Alice specifically has demonstrated exceptional communication and responsiveness to our needs. Digitopia's commitment to impactful productivity is very much appreciated and has resulted in exponential growth in our customer retention and progression through our life cycle. Both components are vital to the success of our business."

Kenyon

Kenyon A.
RentSpree

"My experience with Digitopia has been nothing but stellar. They are professional, personable, and truly care about their client's success. Their efforts to grow our business and engage our end users were successful from the get-go, and our analytics proved it. They have savvy digital marketers who listen to your goals and create value-driven content and deliverability of the content to the end-user. I can not say enough good words about this team. I highly recommend them and will continue to work with them as long as I am able."

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Darlene Byrne
HoldRite - Reliance Worldwide Corp

“Everyone at Digitopia is first class. They are helpful, willing to share, supportive, flexible, strategic and very down to earth, which makes them a pleasure to work with. Digitopia has a very strategic, systematic blueprint to digital marketing and helping businesses grow. Would highly recommend!”
Daniella of Aspiriant Client Review

Daniella Chuckran 
Marketing Manager, Aspiriant

"Digitopia was exactly the solution we needed to take the lead in creating a marketing strategy for our business. Their framework and process made it easy to think through the content and messaging needed to effectively reach our audience and share what we have to offer. The Digitopia team has been professional and adept at understanding our needs and sharing best practices to help us better understand the marketing process. They have really worked with us to be a part of our business and it feels like they are part of our team offering and pivoting solutions throughout our engagement."
Review-Aleah

Aleah Wood
Operations Manager, 5P Consulting

“The Digitopia team has been a huge asset to Ignyte in our inbound marketing efforts. Beyond their technical expertise, the Digitopia team is passionate about what they do, and it shows. Digitopia has taken a strategic approach to helping achieve our long-term business goals. From the outset of our partnership, the Digitopia team defined a clear, structured game plan that not only delivered measurable results, but also enhanced our approach to customer acquisition. Digitopia’s process is collaborative and flexible, and they’re a lot of fun to work with. Their team have all become valuable extensions of the Ignyte team.”
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Brian
Igyte 

Meet Alice

Alice is the Director of Content at Digitopia and has nearly 20 years of experience in the realms of marketing and brand communications. Alice has worked with a wide range of executives, marketing departments, and sales teams across various B2B and B2C brands, including...

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Alice Content Strategy Workshop Profile

 

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Fill out the form below to claim one of the available seats for this free content workshop. Once submitted you will receive a confirmation email and a calendar invite.