Shoulder-Season Bookings Tripled Using Booking Doubler™ System

Industry

Hospitality & Recreation

Challenge

Pursell Farms, a luxury golf resort in Sylacauga Alabama, needed a more consistent way to drive group bookings during shoulder months.

Results

Corporate events became a major revenue driver by increasing off-season group bookings 138%.

Digitopia Systems Employed

Booking Doubler™ System, W.IS.E.R.™ Content System

www.pursellfarms.com

138%

Off-Season Increase

Revenue Increase

$950k

Additional Revenue

22:1

RETURN ON AD SPEND (ROAS)

Working with the team at Digitopia has been a game changer for us. The guidance and hands on work that they have done for us has improved traffic to our website and increased year-round bookings. And, they are not letting up. We could not be where we are today without them!

Tim Spanjer

Marketing Director @ Pursell Farms

About Pursell Farms

Pursell Farms is a luxury resort in Alabama that blends award-winning golf, upscale accommodations, outdoor activities, spa experiences, weddings, meetings, and dining into one destination. Set on scenic farmland, the property positions itself as a place for leisure getaways, corporate retreats, and special events, with a mix of Southern hospitality, rustic charm, and premium amenities.

The Challenge

Pursell Farms faced a clear business challenge:

Weekday event dates during shoulder months were harder to fill than weddings and weekend golf.

They needed a smarter strategy to position the resort as a top choice for off-season events and drive more group bookings.

Pursell Farms needed a way to supplement demand reliably during non-peak months
Weekday demand lagged behind weddings and golf, leaving valuable event inventory underutilized
The resort was well known for golf and weddings, but not yet top of mind as a corporate event destination
Its more secluded location created stronger competition from venues closer to Birmingham

The Solution

Digitopia identified four strategic focus areas to drive off-season corporate bookings using the Booking Doubler:

Promoted specific offers, like holiday offers paired with a complimentary activity, to drive event bookings
Created guides and resources to build awareness with corporate event planners
Nurtured early-stage interest with email content tailored to corporate events
Used advertising and email to stay in front of prospects and encourage them to move toward booking with Pursell Farms

Using a Booking Doubler™ System, Digitopia was able to create a whole new segment of off-season demand for Pursell Farms.

The Results

Digitopia’s Booking Doubler produced strong business results for Pursell Farms, including:

Increased off-season corporate group bookings by 138%
Nearly doubled overall corporate event revenue, increasing from $1M in 2024 to $1.95M in 2025
Outpaced Weddings & Golf with revenue from corporate events in 2026, securing a previously underutilized stream of consistent revenue for Pursell Farms as a mainstay