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Building Your Digital Utopia

Book - Building Your Digital Utopia
How to Create Digital Brand Experiences That Systematically Accelerate Growth

Building Your Digital Utopia

Book - Building Your Digital Utopia
How to Create Digital Brand Experiences That Systematically Accelerate Growth

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I have worked with Frank and the Digitopia team for many years and have seen firsthand the great work they do for their clients.

Dan Tyre, Director at HubSpot

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Senior Inbound Marketing Strategist

Senior Inbound Marketing Strategist

The Senior Inbound Marketing Strategist serves as the main point of contact for our inbound marketing service clients.

They oversee the research, strategy, and ultimately, the implementation and success of our inbound marketing and content programs. They must...

  • Be a writer at heart with a deep understanding of funnel-based strategies
  • Have a strong eye for sales copy that converts, and
  • Possess an elevated knowledge of SEO

Our senior content strategists should be a master relationship-builder.

This person thrives in a fast-paced, ever-changing environment and has extensive experience developing, managing, and executing comprehensive content strategies/campaigns—including multi-service digital marketing tactics.

About Us:

Digitopia is an inbound marketing agency based in Carlsbad, CA. We are passionate about helping B2B business leaders of small- and mid-sized companies accelerate growth and take their companies to the next level. We offer a robust benefits package with health insurance, PTO and 401k (with matching), and to top it off, we are a dog-friendly office and a certified Benefit Corporation.

Why you WANT this job:

We don't sell widgets, we sell our team's collective brainpower, expertise, and time. We're committed to investing in our team and supporting their personal and professional development.  We believe in using business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us.

As a Digitopian, you will receive:

  • Competitive salary
  • Office in Carlsbad, with the ability to work 100% remote
  • Fun perks, rewards, and recognition
  • An atmosphere of mentorship, accountability, positivity, and creativity
  • 4 weeks of paid time off that starts accruing day 1
  • An additional 7 paid holidays
  • Paid time off for volunteer efforts
  • Professional development certifications from Google, HubSpot Academy, and Digital Marketer HQ
  • Access and support to attend conferences, workshops, and other professional development certifications
  • Medical, Dental, and Vision Benefits
  • 401(k) with company match
  • Flexible Spending Account (FSA)
  • Group Life and AD&D
  • Discounted Memberships
  • We're a B-Corp!

Responsibilities

  • Acts as the main point of contact for all content strategy related projects with clients and between internal teams/departments
  • Executes on copywriting, copy editing, storyboarding, and the development of strategic messaging calendars
  • Ensures that content strategy aligns with the overarching account strategy, client goals, and paid traffic needs.
  • Creates content development roadmap and timelines, along with measurable KPIs that ensure content investments will align with long-term business goals.
  • Manages content creation process by overseeing content creators and copy editors. Content includes both text-based content and rich media (e.g. video, infographics, creative, etc.).
  • Ensure that all content meets quality standards and brand guidelines set by both Digitopia and our clients.

Requirements

  • Comfortable writing copy and experienced in managing projects and driving marketing campaigns from start to finish
  • This role requires a brand publisher and lead generation mindset: to create the content our audience is looking for and then to optimize the path to conversion and show ROI
  • BA or BS undergraduate degree in Public Relations, Marketing, Communications, Journalism or equivalent work experience
  • Minimum 5 years working experience with content strategy at a digital media agency, marketing agency, or on an in-house marketing team
  • Experience developing messaging and copy for enterprise organizations. Must have experience developing or reviewing content and creative briefs. Experience developing taxonomy or writing style guides a plus
  • In-depth knowledge of communication techniques and best practices including developing and presenting written content for web and social media; and presentation of video, graphics, and other visual elements
  • Experience communicating directly with enterprise-level clients
  • Ability to gain insight from data in order to make actionable recommendations including leveraging web analytics data to inform content optimization
  • Understanding of best practices of branded digital media including UX, UI, creative design, copywriting, Paid Media, SEO, CRM, and Social Media
  • Ability to provide high-quality work, customer service and demonstrate expert knowledge within the industry, and quickly become an expert in multiple business verticals
  • Excellent oral and written communication skills including client presentations. Willing to learn. Good research and problem-solving skills. Self-motivated, flexible, and a team player
  • 2+ years HubSpot knowledge and experience

Bonus Skills and Attributes

  • Experience working with B2B companies—specifically in the Technology and/or Financial sectors

Ready to Apply?

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