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PPC Manager

We are looking for a seasoned Google Ads expert to independently manage, create, optimize client campaigns for both B2B and B2C clients. The focus of our retainers will require you to be familiar with the full suite of ads campaigns that Google Ads offers. Your goal will be to ensure our campaigns are generating the highest possible return on investment for clients while supporting a team of paid search specialists.

About Us:

Digitopia is a full service digital marketing agency in Carlsbad, CA. We are passionate about working with purpose-driven companies and organizations we love, while offering a fun and creative office environment. We offer competitive health, dental and vision insurance plans and to top it off, we are a dog-friendly office and a certified Benefit Corporation.

Why you WANT this job:

We don't sell widgets we sell our team's collective brainpower, expertise and time. We're committed to investing in our team and supporting their personal and professional development.  We are passionate about using business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us. As a team member, you will receive:

  • Competitive salary
  • One-on-one mentorship
  • An atmosphere of accountability, positivity and creativity
  • Professional development resources and certifications from Google, HubSpot Academy and Digital Marketer HQ
  • Access to conferences and workshops
  • 4 weeks of paid time off...starting day 1
  • Medical, Dental, and Vision Benefits
  • 401(k) with match
  • Flexible Spending Account
  • Group Life and AD&D
  • Ping Pong, Race Car Simulator, Cornhole, Snacks 
  • Employee Discounted Memberships
  • Dog-friendly office
  • We're a B-Corp!

Responsibilities

  • Launching and optimizing PPC campaigns
  • Creating compelling ad copy and directing the creation of display ads
  • Managing campaign expenses, staying on budget, and estimating monthly costs
  • Analyzing performance and implementing appropriate action plans to achieve target metrics
  • Calculating and proving ROI for your clients
  • Implementing and verifying goal tracking
  • Producing reports that assess performance, pinpoint issues and identify new opportunities
  • Keeping abreast of PPC and SEM trends
  • Providing feedback and insight to fellow paid search team members

Required Skills

  • Must have at least 3+ years of recent experience managing Google Ads campaigns (preferably in an agency environment)
  • Building and running both lead gen and shopping campaigns
  • Proficiency in keyword analysis, conversion analysis, and landing page analysis
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Working knowledge of analytics tools (Google Analytics, Hubspot, etc.)
  • Sound communication and facilitation skills to manage projects and positively influence collaborators
  • Strong sense of ownership, drive and urgency
  • Google Ads Certification

Bonus Skills

  • HubSpot Certifications
  • Experience utilizing Google Tag Manager and Google Optimize
  • Familiarity with multiple marketing platforms such as Facebook, Instagram and Bing
  • Google Analytics Certification
  • Working knowledge of WordPress, Magento and Shopify
  • Basic understanding of HTML & CSS

Ready to Apply?

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