Marketing Technologist (HubSpot-focused)

Please Note: This role is open to candidates based in the USA for local or "remote" work.

Consider yourself a detail-oriented, results-driven individual obsessed with HubSpot?

Like being both strategic and technical and find it easy to flow between the two?

Then this job is perfect for you.

The Marketing Technologist at Digitopia is responsible for managing HubSpot for our clients and fully leveraging its capabilities to implement our proprietary RevOps framework called, The Digital Utopia Methodology.

Working in tandem with our Revenue Operations Strategists, the Marketing Automation Specialist will implement all operational initiatives and strategies on HubSpot.

The ideal candidate will be HubSpot Inbound certified, have a strong foundation in marketing automation, a basic understanding of HTML and CSS, and familiarity with Salesforce, and specifically, Salesforce integration with HubSpot.

About Us:

Digitopia is a revenue operations firm based in Carlsbad, CA. We are passionate about helping B2B business leaders of small- and mid-sized companies accelerate growth and take their companies to the next level. We offer a robust benefits package with health insurance, PTO and 401k (with matching), and to top it off, we are a dog-friendly office, and a certified Benefit Corporation.

Why you WANT this job:

We don't sell widgets, we sell our team's collective brainpower, expertise, and time. We're committed to investing in our team and supporting their personal and professional development.  We believe in using business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us.

As a Digitopian, you will receive:

  • Competitive salary
  • Ability to work remote
  • Fun perks, rewards and recognition
  • An atmosphere of accountability, positivity and creativity
  • 4 weeks of paid time off that starts accruing day 1
  • An additional 7 paid holidays
  • Professional development certifications from Google, HubSpot Academy and Digital Marketer HQ
  • Access to conferences, workshops and other professional development resources
  • Medical, Dental, and Vision Benefits
  • 401(k) with company match
  • Flexible Spending Account
  • Group Life and AD&D
  • Discounted Memberships
  • We're a B-Corp!

Responsibilities

  • Work with our Revenue Operations Strategists to set up HubSpot to support our proprietary RevOps framework, The Digital Utopia Methodology.
  • Work in 90-day intervals to continue to build out each client’s HubSpot platform and track the effectiveness of their Marketing, Sales, and Service strategies. 
  • HubSpot template customization: email, landing page, webpage, etc/
  • Marketing program support and execution, including segmentation, lead scoring, A/B testing, workflows, and sequences.
  • Interface with client’s sales teams to ensure leads are tracked, routed correctly, and attributed to the correct campaigns.
  • Set up and maintain 3rd party integrations with HubSpot
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
  • Support essential marketing operations initiatives in HubSpot and the CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
  • Collaborate with clients’ sales and marketing teams to build programs that support sales enablement.

Required Skills and Attributes

  • 2+ years of marketing technology experience
  • Bachelor’s degree in marketing or related field (or similar work experience)
  • Basic knowledge of database management concepts and best practices
  • Working knowledge of closed-loop reporting
  • Communication skills, both written and verbal
  • Organized and self-motivated with a sense of urgency
  • Project management skills
  • Capable of handling multiple tasks with competing priorities under minimal supervision
  • Able to think critically and exercise independent judgment and discretion
  • Attention to detail

Bonus Skills and Attributes

  • HubSpot Inbound Certified
  • Experience with Salesforce
  • Experience with Marketo and/or Pardot a plus

Ready to Apply?

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Professional References