Email Marketing Specialist

Notice: This is a full-time position open to local (San Diego, CA) and remote applicants (US only).

The Email Marketing Specialist’s primary role is to create cold email outreach sequences sent through LinkedIn Navigator. The intention is to generate legitimate “ready-now” sales calls for our client’s sales teams. This role is a blend between an email marketing specialist and a Linkedin specialist. We're ideally looking for someone with a strong command of best practices and trends in effective ad copywriting, general email marketing, and social media marketing.

You must have a strong background in sales copywriting for digital lead generation in at least one of the following channels: social media, content marketing, email marketing, or paid ads. Outbound phone sales experience is a plus. 

You are a focused relationship builder, with strong communication and follow-up skills who can identify opportunities, develop engaging sales copy, nurture leads and help prospects to book a phone appointment.

Superior communication skills and a highly optimistic attitude are a must.

About Us:

Digitopia is a full service digital marketing agency in Carlsbad, CA. We are passionate about working with purpose-driven companies and organizations we love, while offering a fun and creative office environment. We work with B2B and B2C brands across multiple verticals. We offer a robust benefits package with health insurance, PTO and 401k (with matching), and to top it off, we are a dog-friendly office and a certified Benefit Corporation.

Once hired, you will be required to:

  • Work normal business hours Monday through Friday
  • Travel from time-to-time
  • Proactively learn
  • Be a brand ambassador for Digitopia—speaking at events, leading job fairs, etc.
  • Be a thought leader for Digitopia—publishing content on our blog, for example.

Responsibilities: 

  • Serve as the main point of contact for our clients facilitating weekly calls and regular email correspondence
  • Build buyer personas, identify buyer pain points, and create appropriate messaging matrices
  • Ideate content offers and funnels
  • Manage and build various LinkedIn Inmail lists through LinkedIn Navigator
  • Segment lists based on behaviors and demographics
  • Write sales copy for outbound email sequences sent through LinkedIn Navigator
  • Create LinkedIn groups and help design and implement LinkedIn company profile pages for our clients
  • Curate client and 3rd-party content to create a content calendar which will distribute the content to LinkedIn group members each month
  • Analyze and measure results and optimize
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through LinkedIn Inmail
  • Manage a small team of virtual assistants who manage the execution of the strategy you will create

Required Skills

  • Candidates for the role of LinkedIn Outbound Specialist will be required to have the following experience and skills:

    • BA/BS degree or equivalent work experience
    • Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
    • B2B sales support experience
    • Highly analytical and able to derive meaning from data through A/B testing and email optimization
    • Experience in direct response style copywriting with a history of proven results.
    • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
    • Experience with LinkedIn and LinkedIn Navigator
    • Experience using Google Docs, Google Sheets and Google Slides
    Experience in demand generation marketing, inbound marketing, and blogging

Bonus Skills

  • Candidates with the following experience/qualifications will receive extra consideration:

    • Experience writing effective direct response style sales letters
    • Experience working in HubSpot Sales Hub and HubSpot Marketing Hub
    • Education or background in journalism
    • Education or background in human behavior and buying psychology
    • Hot tip: If you posses these skills, show us with your message in the application form below!
Why you WANT this job:

We don't sell widgets we sell our team's collective brainpower, expertise and time. We're committed to investing in our team and supporting their personal and professional development.  We are passionate about using business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us. As a team member, you will receive:

Compensation Package:

To deliver on our brand promises to our clients, we are dedicated to hiring the best and giving the best in return. That’s why we have a total employment offering that is designed to keep you feeling driven and fulfilled, and to help you stay physically, financially, and emotionally healthy:

B Corporation

At Digitopia we're part of something bigger — Digitopia is a certified B Corp (and a Benefit Corporation). This means we hold ourselves to higher standards of social and environmental accountability and greater transparency: we are committed to using business as a force for good and we place equal focus on people, planet, and profit (“The Triple Bottom Line”).

Medical, Dental, and Vision Benefits

High quality medical, dental, and vision benefits are offered to full time employees within 90 days of employment.

PTO

Full time employees earn four work weeks of PTO annually, accrued each pay period starting your first day of employment. We also offer 7 additional days of paid time off for major holidays.

401k

During the quarterly enrollment period immediately following 90 days of employment, full-time employees are eligible to participate in a 401k program that includes a company match of 50% of employee contributions up to an employee contribution of 6% with a six year graded vesting schedule.

Client and Employee Referral Bonuses

Generous cash bonuses are given to employees that refer people who become Digitopia clients or employees.

Quarterly Incentive Program

Each quarter, all employees participate in an incentive program aligned around personal and company objectives — incentives can include dinners, outings, events, cash bonus, and more!

Training & Conferences

Extensive training is provided to all employees in the first 90 days and on an ongoing basis, including opportunities to attend company paid industry-leading conferences and events.

Anniversary Milestones

Special celebrations and rewards are given to employees when they reach big anniversary milestones — 1 year, 3 years, 5 years, and 10 years.

Positive Work Environment

Enjoy a positive work environment in an office that is open, fun, and creative — four legged friends are also welcome! And if that wasn’t enough, our office is located one block from the beach and just minutes from Carlsbad Village.

Ready to Apply?

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