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Digital Marketing Strategist

Notice: This is currently a "bench" position. Learn more HERE »

We are looking for an experienced Digital Marketing Strategist to lead client accounts. You will be fostering relationships with existing clients, developing digital marketing strategies, helping to create content, and fine-tuning campaigns on an ongoing basis to ensure we exceed client expectations and create an amazing client experience.

 

More About You:

You have 7+ years working in marketing on either the brand side or agency side. You're an amazing, detail-oriented individual with experience leading multiple clients at once. You will be in charge of the client relationship and strategic direction for marketing campaigns that attract site traffic, convert that traffic into new leads for the business, and nurture those leads to close into clients and customers.

Superior communication skills and a highly optimistic attitude are a must. Additionally, you will be required to perform content and keyword research and write high level messaging for CTA's, Emails, and Landing Pages to support campaign copy created by dedicated copywriters. 

About Us:

Digitopia is a full service digital marketing agency in Carlsbad, CA. We are passionate about working with purpose-driven companies and organizations we love, while offering a fun and creative office environment. We work with B2B and B2C brands across multiple verticals. We offer a robust benefits package with health insurance, PTO and 401k (with matching), and to top it off, we are a dog-friendly office and a certified Benefit Corporation.

Why you WANT this job:

We don't sell widgets we sell our team's collective brainpower, expertise and time. We're committed to investing in our team and supporting their personal and professional development.  We are passionate about using business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us. As a team member, you will receive:

  • Competitive salary
  • One-on-one mentorship
  • An atmosphere of accountability, positivity and creativity
  • Professional development resources and certifications from Google, HubSpot Academy and Digital Marketer HQ
  • Access to conferences and workshops
  • 4 weeks of paid time off...starting day 1
  • Medical, Dental, and Vision Benefits
  • 401(k) with match
  • Flexible Spending Account
  • Group Life and AD&D
  • Ping Pong, Race Car Simulator, Cornhole, Snacks 
  • Employee Discounted Memberships
  • Dog-friendly office
  • We're a B-Corp!

Responsibilities

  • Own client communication with daily, weekly, and monthly phone calls, in-person and remote meetings
  • Create, direct, and help to execute marketing campaign plans with strategic oversight of your production team
  • Collaborate with the Inbound Marketing Director to understand and inform marketing strategy in service to the campaign objectives
  • Oversee the growth of new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
  • Establish closed-loop analytics with clients’ sales teams to understand how our inbound marketing activity turns into customers and continually refine our process to convert customers
  • Stay up-to-date with the latest trends and changes with content marketing, SEO, lead generation, etc.

Required Skills


  • Past experience in digital marketing and a proven track record of success
  • Exceptional project management, organization and time management skills
  • Excellent communication (written and verbal)
  • Great copywriting
  • The ability to think creatively and strategically, while using data to inform decision making
  • A good understanding of major social media and advertising platforms
  • First hand experience using content management systems like WordPress and HubSpot
  • Past experience using CRM and Marketing Automation platforms.

Bonus Skills

  • HubSpot Certifications
  • Project Management experience
  • Working knowledge of WordPress and Shopify
  • Basic understanding of HTML & CSS
  • Adobe Creative Suite
  • Digital marketing certifications (Analytics, adwords etc),
  • Familiarity with other CMS platforms and CRM systems

Ready to Apply?

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