Google Analytics is one of the most important tools in your digital marketing tool stack, but do you know if your account is set up properly?
In this video, one of Digitopia's Sr. Digital Marketing Strategists, Krystina Gillenwater, walks you through three of the most common mistakes businesses make and how to avoid them.
What are the most common Google Analytics mistakes?
1. Neglecting IP address filters (0:31)
2. Neglecting bot filtering (01:53)
3. Not setting up an unfiltered View (02:33)
Watch this video to find simple solutions to ensure your Google Analytics data is accurate, informative and moving your digital strategy forward.
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